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  • Writer's pictureDouglas Grays

LinkedIn Engagement & Headline Hacks: Tips to increase comments, likes, and shares.

Updated: Jan 16

Douglas Grays Author
Douglas Grays Author

With over 25 years of experience in B2B sales and successfully onboarding major global brands as clients, I've seen firsthand how implementing the right sales strategies and tools can transform businesses. As an avid proponent of CRM and sales technologies for decades, I’ve adeptly leveraged AI in my sales process since 2022 to stay ahead of the curve. On my blog, I provide clear, step-by-step guidance to help sales professionals and marketers connect with prospective clients more efficiently - an often overlooked aspect of the process. My goal is to empower you to achieve your business development objectives with an optimistic, passionate approach. Drawing from my decades of hands-on sales know-how, I offer actionable advice so you can master outreach, build credibility, and boost productivity. With a professional yet approachable tone, I simplify complex sales concepts into easily digestible and implementable strategies. As a seasoned sales advisor, my aim is to share my experience and knowledge to help you take your sales to the next level. 

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LinkedIn Engagement Hacks: 12 Tips to Boost Comments, Likes, and Shares

LinkedIn has become a go-to platform for professionals across all industries to build their network, share insights and grow their personal brand. But with over 850 million members worldwide, simply posting content is often not enough to stand out. You need high-quality content coupled with smart engagement tactics to increase visibility and amplify your reach on LinkedIn.

In this post, we'll explore 12 proven LinkedIn engagement hacks to boost comments, likes and shares on your LinkedIn content.

Write Compelling LinkedIn Headlines That Stop The Scroll

Your headline is the very first touchpoint for your content on LinkedIn. A boring or generic headline will simply blend into the feed. Instead, create headlines that capture attention and entice people to engage further.

Tips for Great LinkedIn Headlines: LinkedIn headline examples

  • Use numbers and lists (e.g. "10 Tips for...", "7 Ways to...")

  • Ask thought-provoking questions

  • Use curiosity gap headlines (e.g. "What Most _____ Get Wrong About ______")

  • Leverage emotional keywords (e.g. secrets, pro tips, hacks, etc.)

  • "Famous person name" just made a huge mistake.

  • What are some weird things people don't know about XXXXX?

  • This is the most interesting fact of the last decade.

  • I don't think people understand.

  • Am I the only one who didn't know XXXXX?

  • Everybody is looking for XXXXX

  • This is the secret to...

Use Captivating Visual Media on LinkedIn

Posts with relevant images, infographics or videos tend to perform better than text-only updates. Make your posts pop by using high-quality visual assets that reinforce your headline and content.

Pro Tip: Add text overlays on images to summarize key points.

Share Personal Stories and Experiences on LinkedIn

Drawing from your own experiences not only makes your content relatable but also showcases your proficiency in the topic. Share real-life examples, case studies and client success stories to create an emotional connection with your audience. Post a selfie video of yourself when visiting a trade show, conference or business event. Share what goes on in your office. Your connections what to understand who you are and what you do. If you are camera shy then video what you see and narrate it.

Engage with Your LinkedIn Audience

Don't just post and forget. Actively engage with those who comment on your posts. Reply to their comments, answer any questions, and thank them for their feedback. This fosters community and boosts visibility. The more activity on your post the more the LinkedIn algorithm will show your post.

Collaborate with Thought Leaders on LinkedIn

Partner with influencers and thought leaders to create collaborative content like co-authored articles, podcast interviews, etc. This exposes your content to a new audience and lends credibility. Content creators are always trying to find new content so adding your unique perspective is of great value to them.

Join Relevant LinkedIn Groups

Joining niche LinkedIn groups related to your industry allows you to tap into an engaged audience and share your expertise. But don't spam groups with promotional content. Offer value by answering member questions or posting insightful content.

LinkedIn Groups

Post at Optimal Times on LinkedIn

Research suggests Tuesday, Wednesday and Thursday mornings tend to have high LinkedIn engagement. Similarly, late afternoons on weekdays are also active periods. Avoid the weekend.

Use Relevant LinkedIn Hashtags

Include relevant hashtags in your posts to make them discoverable. Identify popular hashtags in your industry by checking out top influencer posts. But don't go overboard with too many. LinkedIn unlike other platforms only likes you to use 3 to 5 hashtags. So make them count!

Encourage Shares on LinkedIn

To encourage more sharing of your posts, it's important to include clear calls-to-action. A simple yet effective CTA like "If you found this post helpful, please consider sharing it with your network!" can help to increase engagement and expand your reach.

Analyze and Optimize your LinkedIn posts

Use LinkedIn's analytics to identify your top-performing posts. Look for common patterns in headlines, topics, timing etc. and refine your strategy accordingly. Posting is a hit-and-miss affair. Learn from your more successful posts.

Engage with Others' Content On LinkedIn

Actively liking, commenting on and sharing other people's posts increases visibility and positions you as an active community member rather than just a self-promoter. To do this with speed consider using a tool like Engage AI. Learn more about Engage AI here.

LinkedIn Commenting With Engage AI

Showcase Your Expertise on LinkedIn

Feature links to your best content like whitepapers, ebooks and case studies in your LinkedIn profile. This allows visitors to easily access your top content. You can also use LinkedIn articles to write content inside the LinkedIn platform.

Conclusion On LinkedIn Engagement

Hey Sales Warriors,

With ever-increasing competition for attention on LinkedIn, you need to be proactive with your engagement efforts to fully leverage the platform. Implementing these tips can help you organically amplify your reach, establish thought leadership and spark mutually beneficial connections with your target audience.

What tactics have worked for boosting your LinkedIn engagement? Feel free to share your thoughts in the comments!

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